The Metaverse: Business Opportunity of a Lifetime?

The contactless trend in the COVID-19 era and development of digital technologies have accelerated the advent of the Metaverse, opening up a new market with limitless business opportunities.

Imagine that you walk down the street. You are on your way to work. Suddenly, a buzz from your smartphone. You forgot to log out of the game you are playing. Now your team pings you to join a group raid to collect valuable loot. Loot is valuable and can often be sold for crypto. You don’t want to miss out on the Group’s progress and earning some extra money. At the same time, digital bidding is going on for the digital art work you are selling for some tokens. Oh and don’t forget that eBlind Date you have in 30 minutes. Meh so many distractions in the metaverse!

The meta-what? Sounds confusing? Perhaps, but this is the world we live in and it is how billions of people interact in a reality that is part physical, part digital.

Welcome to The Metaverse… A reality that is all around us. Like The Matrix. And you better prepare yourself AND your business to adapt fast and adapt deep. Failing to do so will make you miss out on the New Economy, where trillions of dollars will shape what companies succeed and which companies will rule.

Read on and we will help you prepare to focus on the only thing that matters in technological revolutions: how to grasp the motivation of your users and customers in The Metaverse.

The Metaverse world is an always expanding matrix. In time people will be able to enter the metaverse, completely virtually (with VR headsets) or interact with parts of it in their physical space with the help of Augmented Reality and Mixed Reality.

As the example of Fortnite shows, the Metaverse opens up a whole new world for businesses to make money and reach customers. In the old days there was Second Life of course and already then people sold virtual villas and shops to other people. And some of these properties were valued at millions of dollars. But the current Metaverse takes all of this one step further.

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